Golf: The message vehicle The application of golf as a vehicle for a marketing message in corporate events provides a new and unique way to generate revenue in the Golf industry. Specifically the golf instruction segment can benefit by exploring opportunities in this area.     Companies providing this service with MotionCoach technology: GolfBugg.com (Event services, geographical licensing available) Golf Town (Event service) SwingMobility (Event services)   Common Applications: Trade shows Executive meetings Product promotions Sales meeting Customer meetings Employee meetings Corporate parties Personal parties

Why golf works In particular individuals in the upper corporate level have a combination competitive drive and higher tendency to play recreation golf than the average demographic. These two traits can be utilized by offering golf instruction in an event or function environment. The opportunity to improve quickly provides an irresistible draw to this target individual. Given individual treatment with a subject mater that interests the person, much of the resistive tendencies that guard people can be broken down, opening them to learning new things. This occurs because they feel they are learning something which will give them an advantage in their pleasure activities.

How to get your message through  With a predisposition to learn something important, a secondary message can be easily added to the experience. The secondary message will be associated in the person mind to the enjoyable experience and therefore retained better and the person will be open to accept secondary exposure to subject matter associated with the message. This acceptance can be enhanced if a unique and spectacular experience can be included. This will give a memory cornerstone for the individual to retrieve the experience and secondary message from memory. The message can be delivered though multiple outlets: · Print outs, (color inkjet printers, can produce photo quality results, with message and logos) · CDs, the video of the persons swing, the lesson, and instructors suggestions can be placed on a CD with interactive application) · On screens, the swing analysis screens can be customized to display company logos, on TV monitors displaying the analysis around the net, also be displayed in the head mounted display. · On the net, on the instructor, with regular printed materials. These outlets are all amplified through several means. First during the event, typically waiting line form. This provides opportunity to deliver messages through printed materials and TV monitors, to a group of idle people. Secondly all materials produced by the system or of value to the individual, as this represents a means to improve themselves in a enjoyable activity. Printed material and specially CDs are viewed again and again to remind the individual of the instruction given by the pro and the system. This review also provides the vehicle to repeat the message to the person. This provides lasting effects and enforces the message content. Placed in a trade show environment any company using this technology will be at a distinct advantage because the system is loud, and produces golf sounds both of which attract people. The booth can be enhanced with music and audio queues give to the golfer by the computer to control their swings. Typical volume of the system is 1 person very 10 minutes. This rate can be doubled with the addition of another computer. People in lines waiting to use the system will be targets for the message from the rest of the booth.