"It is a great teaching tool for any sport."
Tommy Fincher,
Golf Coach, Mineral Wells TX 

Case studies: Expensive Systems vs. MotionCoach Dave wants the best and only the best so he purchases an expensive full featured system with more features then he is ready to use. The complexity of the system means he has difficulty using and learning the system. The result is that students don’t come back because Dave is fighting his system rather then teaching. The cost of the system means his money resources that could have been spent on marketing or other teaching equipment is now tied up in a swing analysis system that is hurting his business. Dave bought a MotionCoach system, he started with a simple low cost implementation of MotionCoach, he still has the best system but only a subset of it. Dave got an indoor desktop computer with a web camera. In this case Dave could also re-use the standard Windows computer for all aspects of his business increasing the usefulness of the system, effectively spreading the cost of the system. Because of the simple configuration, Dave learned the already easy to use MotionCoach software and delivered great value to his customers and saved money for marketing and other parts of his business. As Dave’s business grows, he can add enhancements like virtual reality glasses and impact analysis hardware, which will improve the effectiveness to provide a unique solution to his customers.

Case studies: Cheap Systems vs. MotionCoach John purchased an “easy to use” and low cost swing analysis system. John was new to computers so he wanted something that was as easy as possible. John quickly learned how to use his swing analysis system, and his business began to grow and the custumer base began to grow. Simple to learn means few features to learn. After several months of using his system John was no longer a beginner with computers as with computer swing analysis. He found he wanted to do things with the software that were just not possible. Also his repeating customers wanted to go further then his software would allow. To satisfy his own desires to do more and the growing demand from his customers John decided to purchase a different system. John suffered with this new system because the new system had many more features but they were in different locations, so he first had to un-learn everything from the first system to learn the new system. In the end John was able to use the new system, but the first system was not used anymore, and its cost had to be written off. John purchased a MotionCoach system. As he was new to computers he found the Whiteboard interface of MotionCoach easy to understand because it works much like a standard whiteboard you find in day to day life. He started with a simple MotionCoach configuration, and learned the basic features easily. Because MotionCoach uses the same user interface conventions as Microsoft, John found that what he learned by using MotionCoach also made it easier to learn other applications like Outlook for e-mail, Word, and Excel. As John became a more advanced user, he simply started to use more of the advanced features in the MotionCoach software. In the end John added accounting software, and web page editing software to his MotionCoach Computer, both of which increased the efficiency of his growing business.

Case studies: Golf Simulator vs. MotionCoach Peter owns a custom club shop, which he makes clubs, sells golf apparel and teaches. He wanted to improve the level of service he could provide to his cliental and find other ways make money with his business. Peter decided to purchase a golf simulator to replace one of hitting bays. The extremely high cost of the system forced Peter to finance the system, which limited his ability to buy stock and market the system to his community. When people did try the game simulator they did enjoy it and spent more time in his store. Peter started to charge for the use of the system to help pay for it, but the rate was so high that people did not come. Also because simulator only provided game solution, Peter was reduced to one hitting bay for both, teaching and club testing. In the end Peter’s business went bankrupt because the payments for the simulator that went mostly unused, and could not be sold at a high enough price to cost of the system. Peter purchased a MotionCoach MX system which combines teaching, club fitting, and game simulation. Peter already had a computer which he ran his business management software and internet connection, so he installed the software on that system. The low cost of the system meant that Peter did not have to cripple his purchasing power with payments for a simulator. When the system was not been used in a lesson, or club fitting, Peter had great system for club testing. Peter could charge more for lessons and club fitting because his technology was better then anyone in the county. Peter even started an in town long drive championship which was marketed successfully bringing in new customers. In the winter golfers could come and play rounds of golf on the system, so Peter started a winter golf club where golfers could sign up to use the system whenever they wanted. The price was low enough that Peter’s golf shop became a popular meeting place for many people, Peter began to sell coffee to the people. Later Peter purchased another MotionCoach system for the other bay and a computer for the first system.